New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Live Streaming Android & iOS Apps
Rewards Club #YourOdds
In-Play Betting Plus Cards & App

Last Updated on 21/07/2018

Since it began life in the 1930s, the William Hill brand has become synonymous with all forms of betting in the UK. Unlike many other betting sites, William Hill also has a significant presence on the high street with more than 2,100 betting shops across the country. The company expanded into online sports betting in 2000, and the William Hill mobile app offers punters a comprehensive on-the-go betting service for both iOS and Android devices. In addition to William Hill mobile sports betting app, there are also apps for slots, casino games, bingo, and poker.

New Customer Bonus

When you’re a new punter signing up for an account in the William Hill betting app, you can pick up free bonus bets worth £30. 

How to claim William Hill’s signup offer

  1. Register for a new account
  2. Use bonus code C30 to make a first £10 win bet (either pre-match or in-play) at odds of at least 1-2 (1.5)
  3. Once you’ve made your qualifying bet, you then get your £30 of free bets as 3 x £10 bets

Terms And Conditions You Should Know

The stake is not included in any winnings from your free bets, and you have 30 days in which to use them. However, take note that if you make your first deposit using PayPal, Skrill, Skrill 1-Tap, Neteller or PaySafe Card you can’t claim the William Hill free bet offer.

This offer is available to new UK players signing up either via the William Hill application or on the website, and is an uncomplicated signup bonus that offers good value. We particularly like the fact that there are no wagering requirements placed on winnings from your three free bets, and that your profits can be cashed out straight away.

Mobile Promotions

The William Hill mobile sports app gives you access to loads of special offers and promotions.

2 Clear

One of the most popular William Hill offers is 2 Clear, where if the horse you back to win in a flat race that is televised on ITV comes home by more than two lengths, you get a 15% bonus on top of your winnings in bonus bets (up to a maximum of £100). This applies to races with a field size of 6+, and you then have 4 days in which to use your bonus bets.

Best Odds Guaranteed

Another William Hill mobile promotion that is popular with UK punters is Best Odds Guaranteed, which is available on all UK and Irish race meetings. This means that if you back a horse to win and it comes in with a better SP than the price you got, you’ll get paid out at the higher odds.

Cash In

With the William Hill online betting app, you can also take advantage of Cash In My Bet, where you can opt to take an early pay out on any bet while it’s still in play, or Partial Cash Out, where you can cash in part of your bet early while letting the rest ride.

William Hill Android App

How to Download & Install?

Unlike Betfair sportsbook for Android and other apps that ca only be downloaded directly from bookie’s site, The William Hill app for Android smartphones and tablets (5.0+) is available for free from Google Play; just search for ‘William Hill Sports Betting’, click install and follow the on-screen instructions. If you already have an account, you can use your existing log in details to access your account, or you can take advantage of the William Hill new customer offer.


The app is packed with a range of great features designed to make life easier for the punter. You get live streaming of matches and races, as well as in-play scoreboards, and all of this is backed up with extensive form guides, stats and tips from the experts. Easy to navigate and with ready access to your bet slip from the home screen at all times, the William Hill bet app for Android makes punting on-the-go extremely easy. You can also enjoy special features like Cash In, Enhanced Odds, #YourOdds and William Hill acca insurance.

Horse & Greyhound Races

When you download the William Hill mobile betting app, you get an access to a huge range of betting options on all UK and Irish horse and greyhound races, as well as selected events from around the world. You also get excellent specials around the biggest meetings, like the Cheltenham Festival and Royal Ascot.


The William hill sportsbook app also has an enormous selection of markets on both major and minor sports from all over the globe. Football betting is particularly well covered, and you can bet live and in-play on the Premier League, La Liga, Serie A and Bundelsiga, as well as other European leagues, MLS and the A League from Australia.

North American Sports

You can also bet on North American sports with the William Hill app for Android, including NBA, NFL, MLB and NHL, and there are markets on all ATP and WTA tennis tournaments, boxing bouts from all over the world, as well as international snooker and darts.

William Hill iOS App

How to Download & Install?

The William Hill iOS app is available for iPhone, iPad and Apple Watch, and can be downloaded for free from the App Store. Search for ‘William Hill Sports Betting’, click GET and then OPEN, and the downloaded app will then appear on your home screen. When you’ve installed it, if you use the joining promo code C30, you can claim £30 in free bets once you make your first £10 bet. If you already have an account, you can use your usual log in with the app.


The William Hill app for iPhone has an exceptionally clear design and a UI which is uncluttered and in many ways easier to navigate than the desktop site. The quality of the live streaming is first-rate, as are the match replays and highlights. Making both single bets and accas with the William Hill sports app is very straightforward, and it’s especially easy to add legs to your multi-bet at any time.


The range of markets available on the William Hill app for iPhone is outstanding. You can bet pre-match and in-play on all major football leagues, as well as tournaments like the Champions’ League and World Cup. You can also bet on other major sports from around the world, as well as less mainstream events — in fact, you can bet on almost any match, no matter what the sport or where it’s taking place.

Horse and greyhound racing are also well covered in the William Hill iPhone app, and as well as all British and Irish meetings, you can bet on racing from South Africa, the US and Australia. Along with great specials on the biggest race meetings, like the Grand National, you also get Enhanced Odds and Best Odds Guaranteed, and you can also take advantage of William Hill accumulator insurance with the mobile sports betting app.

William Hill Plus

The William Hill plus card is a unique feature that enables you to switch seamlessly between betting with the William Hill sports app and in high street betting shops. The card enables you to Cash-in your shop bets at any time on your mobile, or use funds that you have deposited online or via the mobile app in a betting shop. You can also withdraw your online funds as cash in a shop, or transfer shop winnings to your online account.

You can apply for a William Hill plus card at your nearest high street betting shop, and you can then access your account from the William Hill application on your desktop, mobile or tablet.


Have you ever wanted to have a bet on a particular match, or make an accumulator bet, but couldn’t find a market for it? #YourOdds is the answer. On selected events (look for the #YourOdds take in the menu bar in the William Hill online betting app), if you send a tweet with details of the bet you want to @williamhill with the hashtag #YourOdds, their traders will give you a price. You can request your own odds on both single events and multi-bets. This has proved to a very popular feature with UK punters, and it’s a great way to test yourself against the bookies!

Banking Options

You have plenty of options for funding your account with the William Hill mobile sports app. You can use Cash Direct, which is a prepaid system where you purchase vouchers at any William Hill shop which you can then use online and in the app. Alternatively, you can opt for the William Hill Plus Card, which enables you to bet both in the mobile app and in high street betting shops.

You can also use pingit to add funds directly from your mobile phone, or opt for a PaySafe Card or EntroPay pre-paid card. PayPal is also accepted, along with Skrill, Neteller and EcoPayz e-wallets. Direct bank transfer can also be used, as well as Visa and MasterCard credit and debit cards.

Payments into your account using all of these methods are credited instantly. Cash Direct withdrawals are processed immediately, e-wallet withdrawals require processing time of 1 business day, while withdraws to credit and debit cards take between 3 -5 working days to complete.


Is William Hill app compatible with Samsung devices?

The William Hill app for Android is compatible with phones and tablets using Android 5.0 and above, and so it can be downloaded and installed on Samsung mobile phones, including the latest and hugely popular Samsung Galaxy S9. You can also install the William Hill bookmaker app on other leading brands of Android OS phones.

Is William Hill’s ACCA insurance applies to bets on mobile app?

With William Hill accumulator insurance, if you have a 4-fold+ acca bet, and only one leg fails to come in, you get your stake back to use as bonus bets. This applies to acca bets across a single or multiple sports, and is available on all accas and multi-bets made using the William Hill UK mobile app.

Is there a William Hill horse racing app?

There is no dedicated horse racing app, as the William Hill mobile betting app gives you extensive markets on all UK and Irish race meetings, as well as horse racing from the US, South Africa and Australia. Features include live race streaming, replays, and form guides and so everything you need is available in this app.

Is it possible to contact customer support from mobile app?

All customer support services and other features are available from within the William Hill sports app. You can get in touch with the support team via phone, email, live chat or on social media all from your mobile phone, and there are extensive FAQ pages as well.