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William Hill Betting App Review

Since it began life in the 1930s, the William Hill brand has become synonymous with all forms of betting in the UK. Unlike many other betting sites, William Hill also has a significant presence on the high street with more than 2,100 betting shops across the country.

The company expanded into online sports betting in 2000, and the William Hill mobile app offers punters a comprehensive on-the-go betting service for both iOS and Android devices. In addition to William Hill mobile sports betting app, there are also apps for slots, casino games, bingo, and poker.

William Hill New Sign Up Offer

The William Hill sign up offer credits new customers with £30 in the form of free bets. The promotion expires at the end of the year (2019) at which point William Hill will probably introduce something similar. This promotion is subject to the following Terms & Conditions:

  1. New customers only and existing customers are not eligible.
  2. Minimum deposit of £10 or currency equivalent.
  3. Qualifying bet of £10 or more.
  4. Odds restriction of 1/2 (1.50) or bigger.
  5. Free bets of £30 in the form of three £10 bets.
  6. Customers have 30 days to use the free bets.
  7. Stake from any free bet is not included with winnings.
  8. William Hill general Terms & Conditions apply.

William Hill New Customer Offer


Terms And Conditions You Should Know

The William Hill welcome offer is a 300% matched bet bonus. The value of the free bets is three times the value of the qualifying bet. This William Hill bet and get promo is transparent and easy to achieve. There are no wagering requirements in addition to the qualifying bet.

The odds restriction is reasonable and the timeframes are realistic. Other operators offer more lucrative welcome offers but the William Hill sign up promotion provides a good incentive to open an account.

William Hill Euro 2020

Despite being one of the world’s longest serving bookmakers, William Hill remains a hugely attractive option for punters, especially when major sporting events roll around. The delayed Euro 2020 is no different, with William Hill Euro 2020 betting odds having already been calculated. With tournament specific promotions to be added too, William Hill is likely to be one of the major players both before and during Euro 2020, which gets underway on June 11 in Rome.


William Hill Euro 2020 Offers

While new customers signing up at William Hill can claim £30 in free bets from an opening bet of just £10, it is understood that additional promotions relating to Euro 2020 will be introduced shortly before the tournament begins. Based on previous tournaments, punters can expect price boosts, free bet offers and money back specials. We will update our readers as soon as promotions become available.

William Hill Football Offers

William Hill is not a bookie that places a great emphasis upon promotions. However, football specific offers are added from time to time. The frequency of new offers is likely to enhance during Euro 2020. At present, acca freedom, one bet boost or insurance, and Free or 4 offers are live. William Hill betting odds generally make up for the lack of promotions.

William Hill Euro 2020 Markets & Odds

William Hill Euro 2020 betting odds are among the best around. Pre-match, live and outright markets are available on the tournament, with prices being hugely competitive. Euro 2020 bets can be placed on the result of each match, along with hundreds of other in-game outcomes. Meanwhile, outright bets on the Euro 2020 winner and golden boot award can also be placed.
To give you some understanding of why William Hill is so appealing, England’s Harry Kane is 6/1 to finish Euro 2020 as top goalscorer. The likes of Betfair and Betfred have the Tottenham Hotspur hitman at 5/1. Those looking to bet on England with William Hill could also back Gareth Southgate’s men to win the tournament for the first time ever, a market that is available at 5/1.

William Hill Ongoing Promotions (Updated 1/07/2021)

This operator is extremely generous in terms of enhanced odds. At the time of writing there was a William Hill odds boost for events in horse racing and golf. The site also featured a generic William Hill price boost on winning multiple bets with three selections or more.

Customers can enjoy three price boosts on horse racing each day. The maximum stake is £20 win or £20 each way. William Hill also promotes a daily price boost on the French Open golf tournament. This odds boost only applies to in-play bets and pre-match wagers do not count. Overall, William Hill offers a package of odds enhancements every day. Some of the odds boosts are sport specific while others are not.

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), promo code P30, free bet/player/payment method/country restrictions apply.​

William Hill Mobile App

App for Android Users

Unlike Betfair sportsbook for Android and other apps that ca only be downloaded directly from bookie’s site, The William Hill app for Android smartphones and tablets (5.0+) is available for free from Google Play; just search for ‘William Hill Sports Betting’, click install and follow the on-screen instructions. If you already have an account, you can use your existing log in details to access your account, or you can take advantage of the William Hill new customer offer.

The app is intuitive and easy to use. Navigation requires just a few taps to locate any betting market. Quick Links make for a faster journey from the Sports page to the odds. One of the main features of this app is the in-play interface which provides live betting on many sports. Android users also have access to William Hill TV which features live streaming and previews.

App for iOS Users

Mobile players can download the iOS app from the iTunes Store. Potential users of the William Hill app for iPhone search on ‘William Hill’. Mobile customers download and install the app and then login using their account Username and Password. The William Hill sports app can also be downloaded from the website to iOS devices, as long as the browser is mobile-optimised.

The William Hill mobile betting app for iOS users is fully functional and features account management and betting services. There are no specific mobile offers for new and existing customers. However, iOS users can claim the welcome bonus and enjoy the benefits of ongoing promotions for existing customers.

William Hill Betting Features

The William Hill app for iPhone has an exceptionally clear design and a UI which is uncluttered and in many ways easier to navigate than the desktop site. The quality of the live streaming is first-rate, as are the match replays and highlights. Making both single bets and accas with the William Hill sports app is very straightforward, and it’s especially easy to add legs to your multi-bet at any time.

In-Play Betting

In-Play is the first option on the William Hill main sports menu. William Hill live betting features events across several betting sports. The most popular William Hill in-play betting sports are football and tennis. At the time of writing there were 48 active live events and 36 were related to these two sports.

The site also featured live bets for cricket, snooker and golf and other sports that are popular in mainland Europe. Live bettors can view a graphical representation of the play and access live match data. Betting is suspended after a significant incident that affects the odds. A goal in football or break of serve in tennis will lead to a brief suspension and the odds are then updated.

Cash Out

The William Hill cash out option allows customers to close a bet before expiry. The purpose is to ensure a known win when the odds move in favour of the bet. Alternatively, cashing out limits the loss when events go against the bet.

Pre-match and earlier in-play bets on the same match can be cashed out. The live bettor can partially or fully cash out a bet or decline the cash out value and let the bet run. The cash out value depends on the odds and stake for the initial bet and the current odds at the time of the cash out request. William Hill cash out is allowed on several sports and more will be eligible for the promotion in the fullness of time.

Live Streaming

The site features an extensive calendar of bet in-play events across the main betting sports. However, there is no William Hill live streaming of most sports. Some competitors broadcast tennis and football matches which promotes live betting. However, at the moment William Hill does not live stream these sports. Customers can view live horse racing and greyhound racing from the UK and Ireland. The operator covers horse racing on its free-to-view online TV channel.

Acca Betting

Accumulator betting with William Hill involves creating a single-line multiple bet with three or more selections. The bet can include an unlimited number of legs but there is a limit to what can be won from one successful acca. The mobile app allows quick acca betting because the app is easy to navigate. Users can locate markets through Quick Links and the Sports menu. As each selection is added to the Bet Slip, William Hill displays the potential acca and system bets.

There is no William Hill acca insurance that credits the stake if one selection does not win. However, mobile app users and PC customers can benefit from an acca boost. The qualifying bets are single-line multiples with three selections or more. The maximum bet is £20 win or £20 each way. The maximum number of selections is 25 but at that point the upper win limit will probably have been reached. The odds boost for winning accas counts for pre-match and in-play bets.

William Hill Plus

The William Hill plus card is a unique feature that enables you to switch seamlessly between betting with the William Hill sports app and in high street betting shops. The card enables you to Cash-in your shop bets at any time on your mobile, or use funds that you have deposited online or via the mobile app in a betting shop. You can also withdraw your online funds as cash in a shop, or transfer shop winnings to your online account.

You can apply for a William Hill plus card at your nearest high street betting shop, and you can then access your account from the William Hill application on your desktop, mobile or tablet.


Have you ever wanted to have a bet on a particular match, or make an accumulator bet, but couldn’t find a market for it? #YourOdds is the answer. On selected events (look for the #YourOdds take in the menu bar in the William Hill online betting app), if you send a tweet with details of the bet you want to @williamhill with the hashtag #YourOdds, their traders will give you a price.

You can request your own odds on both single events and multi-bets. This has proved to a very popular feature with UK punters, and it’s a great way to test yourself against the bookies!

New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), promo code P30, free bet/player/payment method/country restrictions apply.​

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William Hill Markets

he range of markets available on the William Hill app for iPhone is outstanding. When it comes to football bettingYou can bet pre-match and in-play on all major football leagues, as well as tournaments like the Champions’ League and World Cup. You can also bet on other major sports from around the world, as well as less mainstream events — in fact, you can bet on almost any match, no matter what the sport or where it’s taking place.

Horse and greyhound racing are also well covered in the William Hill iPhone app, and as well as all British and Irish meetings, you can bet on racing from South Africa, the US and Australia. Along with great specials on the biggest race meetings, like the Grand National, you also get Enhanced Odds and Best Odds Guaranteed, and you can also take advantage

Other Apps & Services

The core product is sports betting but the William Hill app that can be downloaded from the website and app store also features the following products:

  • William Hill Vegas
  • William Hill Casino
  • William Hill Live Casino
  • William Hill Games
  • William Hill Scratchcards
  • William Hill Bingo
  • William Hill Poker
  • William Hill Macau

There is no separate William Hill bingo app, William Hill casino app or William Hill poker app. The mobile app is fully integrated and features the full range of gaming products.

William Hill Deposit Options and Banking

You have plenty of options for funding your account with the William Hill mobile sports app. You can use Cash Direct, which is a prepaid system where you purchase vouchers at any William Hill shop which you can then use online and in the app. Alternatively, you can opt for the William Hill Plus Card, which enables you to bet both in the mobile app and in high street betting shops.

You can also use pingit to add funds directly from your mobile phone, or opt for a PaySafe Card or EntroPay pre-paid card. PayPal is also accepted, along with Skrill, Neteller and EcoPayz e-wallets. Direct bank transfer can also be used, as well as Visa and MasterCard credit and debit cards.

Payments into your account using all of these methods are credited instantly. Cash Direct withdrawals are processed immediately, e-wallet withdrawals require processing time of 1 business day, while withdraws to credit and debit cards take between 3 -5 working days to complete.

Customer Support

There is very little negative online comment about the William Hill betting service and the free bets and promotions. Customers can contact the support department using the following William Hill Customer Service number: 0800 0856 296. The company can also be contacted by email form and postal address. The site also features a Live chat facility and customers can also contact William Hill through their Twitter account. The Help section covers all the main account and betting functions. Customers also have access to the answers to the most common questions. Customers can provide Feedback through an online form. William Hill is committed to responsible gambling and is a member of the Gibraltar Betting and Gaming Association.

Security and Safety

William Hill is licensed and regulated by the Gibraltar Gaming Commissioner and UK Gambling Commission. The operator complies with the regulations for compliance introduced and monitored by the Commission in the UK. The operator meets the criteria for fair and transparent free bets.

About William Hill

William Hill is solely operated by WHG (International) Limited, a company registered in Gibraltar. There are also headquarters in London and the company is quoted on the London Stock Exchange, on the FTSE 250 listing. The company is involved in sports sponsorship in the UK.

Its betting products and offers are advertised on the National and racing Press. The brand appears in advertising on satellite and terrestrial television. William Hill is one of the most trusted UK betting brands and still operates betting offices in the UK.

William Hill FAQ

Here is a selection of the most Frequently Asked Questions with William Hill:


The William Hill app for Android is compatible with phones and tablets using Android 5.0 and above, and so it can be downloaded and installed on Samsung mobile phones, including the latest and hugely popular Samsung Galaxy S9. You can also install the William Hill bookmaker app on other leading brands of Android OS phones.


With William Hill accumulator insurance, if you have a 4-fold+ acca bet, and only one leg fails to come in, you get your stake back to use as bonus bets. This applies to acca bets across a single or multiple sports, and is available on all accas and multi-bets made using the William Hill UK mobile app.

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