Redbet is a traditional online bookmaker that has been in operation since 2004. The Redbet core product is sports betting but the site also features a casino and live casino. The operator has not developed a downloadable app for Android and iOS users. Users can install a mobile version of the website as long as the browser is mobile-optimised. Both Android and iOS users do not have to install any additional software for mobile betting with Redbet. The operator is a traditional online bookmaker that offers sports betting on PCs, smartphones and tablets.
New players with Redbet can claim £10 in the form of a free bet bonus. This is a 50% matched bet bonus because the value of the free bet is half the value of the qualifying bet. The value of the free bet is modest and other UK-facing operators offer more generous welcome bonuses. The bonus terms are transparent and the offer is achievable within the timeframes. However, the headline amount does not provide a major incentive to open an account, make a deposit and bet.
The Redbet sign up offer is subject to the following Terms & Conditions:
Here is a step-by-step guide on how to use the bonus:
So, the Redbet sign up offer is a genuine 50% matched bet bonus that features manageable staking requirements and odds restrictions.
The UK online betting industry is highly competitive. There has been a trend for consolidation which means several operators have joined forces. The market is dominated by established brands that have betting offices in Britain and younger companies that only offer online betting. The most common bonuses are enhanced odds, acca insurance, Best Odds Guaranteed (BOG), free bets, extra places in horse racing and early payout bonuses.
At the time of writing, Redbet does not offer any sports ongoing promotions for current players. Not only does the operator not provide short-term sport and event specific bonuses, there are no ongoing promotions such as BOG on horse racing in the UK and Ireland, acca insurance or acca enhanced odds. Redbet does have a welcome bonus for casino players. Casino offers also included rewards and jackpot slots. The lack of ongoing sports promotions is certainly a negative.
Football is by far the most popular betting sport and the most bet on market is the match winner. So, even though Redbet does not offer any price boosts, there is more value in this popular market than the same market with a major player in the UK betting market. Other firms offer more competitive tennis odds and there is little to choose in the relative basketball odds.
Customers with Redbet do not enjoy the benefits of a free bet club or VIP and Loyalty program. In fact, the package of promotions for new and current players is minimal. It could be that the operator cannot compete in this area with brands that can advertise and promote their offers. Recreational bettors may not notice but higher-staking customers will be aware of the value in the football odds. The odds is the operator’s major selling point which is more valuable than short-term promotions.
The Redbet mobile service is available on a number of platforms including the following:
Redbet is rare amongst UK operators by not offering iOS users a downloadable app from the App Store. Customers do have access to the mobile website and this can be installed on iOS smartphones and tablets. So, users of the technology can download a mobile version of the site. This product is fully functional and gives mobile users access to standard account management and sports betting functions. Redbet may launch downloadable apps but they are not imminent.
Redbet has not introduced a downloadable mobile app for Android technology. Google Play does not allow betting apps so Redbet is not at a disadvantage in this respect. The Redbet mobile website can be accessed using Android phones when the browser is mobile optimised. Users do not require any additional software and the installation process is quick and easy. Redbet does not have any Android mobile specific offers but users can claim the welcome offer and ongoing promotions.
The mobile website for Android, IOS and other platforms mirrors the desktop computer website. The site has good navigation features which are replicated on the mobile release. The site is fully-featured and fast. Mobile users have access to the full range of betting services, some of which are described in the next section. The Home Page is visually appealing and the overall design is slick and effective. Even without the apps, mobile users are well catered for at Redbet.
Redbet is a traditional fixed odds online bookmaker. The betting services on the website are replicated in the mobile formats. Therefore, mobile customers with Redbet have easy access to some of the following sports betting features:
‘Live Betting’ is the second option on the main menu on the Redbet Home Page. Live events are shown in the categories of current and upcoming. The most popular sports for live betting are football, tennis and basketball. There is a limited amount of statistics and match data and no graphical representation of the action. Redbet suspends betting after a significant incident, such as a goal in football or break of serve in tennis.
Customers with Redbet have the option to cash out bets. Due to trading decisions, this feature is not available on some markets. The full stake cannot always be regained but customers do not have partial cash out facility. The thinking behind cashing out is to guarantee a profit or limit the loss before the bet expires. The value of the cash out offer depends on the original stake and bet and the current odds at the time of the cash out request. The odds are in favour of the bookmaker.
Live streaming of events in football, tennis and other sports is not available with Redbet. Customers do not have access to live coverage of horse racing in the UK and Ireland. Redbet does not provide an animation of the action in a live match and only displays limited live match data.
Pulse betting involves placing wagers on events during a live fixture over a specified amount of time. For example, some bookmakers offer betting on the number of goals in a football match over the next 10 minutes. At the time of writing, Redbet does not offer pulse betting.
When the review was completed, Redbet did not offer a customised betting feature. This facility comes under the generic name of bet builder and bookmakers have different versions and names. For example, one operator offers #BetYourWay betting. Customers create their own multiple bet from a number of outcomes in a football match. A typical customised bet would be the match winner and the number of goals, corners and cards. Redbet may introduce bet building in the future. Outcomes can be related in which case the odds are adjusted downwards accordingly.
Customers with Redbet can place accumulators but the operator does not offer acca insurance or enhanced accas. Multiple bets are popular for football and tennis. The most bet on acca is a number of match result selections in the English Premier League. An accumulator on the six favourites in the upcoming Saturday fixtures pays almost 25/2 (13.5) with Redbet. The same bet with a leading UK operator pays about 11/1 (12.0). So even though Redbet does not offer any acca related promotions, there is more value in their odds than with other UK-facing bookmakers.
‘Sports’ is the first option on the main menu of the Redbet Home Page. The main betting events of the day are listed in a ‘Popular’ menu and all the betting sports are displayed in an A-Z list. Customers with Redbet can bet on over 30 sports and Politics and TV and Novelty markets. All the sports betting options are accessible on the app. Quick navigation allows mobile customers to locate an event and market. Here is some information about the most popular betting sports at Redbet:
Redbet publishes betting for race meetings in the UK and Ireland and America. The service is limited in terms of the betting options which include win, each way and forecasts. Bettors can take the price at the time of placing the bet or accept the Starting Price (SP). Redbet does not provide tote betting or the Best Odds Guarantee promise. In fact, there are no promotions and odds boosts related to horse racing for existing customers. The site features ante post betting on the championship races at the Cheltenham Festival and individual races such as the Grand National and Derby.
At the time of writing there were over 80,000 active sports betting markets and about 65,000 were related to football. Market are displayed under the headings of Live & Upcoming and Outrights. Customers can bet on the winner of over 100 football leagues and Cup competitions. The most popular leagues for pre-match betting are the Premier League in England and the Champions League. Football betting gets a boost when the World Cup takes place every four years. Redbet displays the three-way match result for each fixture with a link to over 300 betting markets. The most bet on options are the match winner, handicaps and Over/Under totals. The operator also offers more speculative markets that provide the potential for a decent win for a small stake.
Customers with Redbet can place pre-match, in-play and ante post bets on all formats of cricket. The site features betting markets for Twenty20, limited over’s, domestic and Test match cricket. Betting on the Indian Premier League and Ashes matches between England and Australia is huge. The most popular cricket markets are the match winner and leading batsman and bowler by team and for the match. Spot betting is popular and Redbet offers live odds on the number of runs in each over, the next batsman to be dismissed and the method of dismissal. Customers can place ante-post bets on the winner of the next T20 and One Day World Cups.
Tennis is the second most popular betting sport with Redbet but more bets are placed during live events than in pre-match markets. Customers can select matches from the ATP and WTA tours, Challenger events and ITF tournaments. During the close season, the site features betting on exhibition matches. The most popular tennis betting markets are the two-way match winner, handicaps and totals. Bettors can also bet into more exotic markets which produce a decent return for a small stake. The set and match correct score betting are such markets. Redbet offers ante-post betting on the winner of upcoming Grand Slam tournaments and international team events.
Esports is one of the more recent growth areas in online sports betting. It is virtual gaming played by individuals and in teams. It attracts a young, tech-savvy audience and young players. There are lucrative tournaments in Europe and Redbet provides the betting. Customers with Redbet can bet on the match winner, totals, handicaps and each map which is akin to a set in tennis. The most important competitions are the United Masters League and Winter Clash.
Customers with Redbet can place pre-match, in-play and futures bets on the following US sports and leagues:
Many fixtures are shown live on television in the UK at punter friendly times. Live betting on these four sports is popular and the breaks in play make it possible. Betting is suspended after key events such as a Touchdown in American Football, goal in ice hockey, hit in baseball and score in basketball.
Redbet offers political betting on the main votes and issues in the United Kingdom and United States. The site took bets on the winner of the 2019 UK General Election and the 2020 Presidential Election and aspects of Brexit, which is the UK‘s departure from the European Union. Customers can bet on the winner of TV shows such as Strictly Celebrity Come Dancing, X Factor, I’m A Celebrity…Get Me Out Of Here and the BBC Sports Personality of the Year.
The Redbet mobile app features sports betting and a casino and live casino. A customer only requires one account on the app and funds are transferable. The betting app has all the features of the desktop site. There are no bingo, poker or Vegas menu options but the site offers mobile and desktop computers the following betting products:
‘Casino’ is the third option on the main menu on the Redbet Home Page. Casino games are displayed on the mobile app and desktop under the following headings:
Customers can play a number of formats of the most popular table games of roulette, blackjack and baccarat. There are tables to suit an individual’s budget. The range of slots includes old favourites and new titles. The slots offer fixed prizes and jackpot wins for a small stake.
The Redbet live casino replicates the gaming experience in a bricks and mortar premises. There are live dealers and croupiers who can engage with the players. Due to employment and studio costs, there is a limited range of live casino options. Customers can play a number of versions of roulette, blackjack and baccarat. There are also live tables for Poker, Sic Bo and Texas Hold’Em.
Redbet is registered in Malta, has a gaming licence in Sweden and is licensed and regulated by the UK Gambling Commission (UKGC). This regulatory body is one of the most trusted in the industry and receiving a licence is an indication that an operator meets standards of compliance. The UKGC can impose fines and revoke the licence of an operator that does not deal with customers fairly. The body has imposed more stringent rules for free bets and bonuses. It’s safe to assume that Redbet meets standards for compliance as the company has not been fined for breach of the regulations.
Redbet was formerly a Swedish bookmaker that was launched in 2002 and went online in 2004. The operator is now owned by Evoke Gaming Ltd who also own the Mr Green betting brand. Evoke is part of the MRG Group, a company registered in Malta. The company is licensed and regulated by the Malta Gaming Authority and UK Gambling Commission. Redbet also have a licence in Sweden which was issued in January 2019 and expires after five years. The company has partnerships with games providers and betting services operations. In Sweden, the Kambi Group powers the sportsbook which has been relaunched as William Hill.
The site and apps offer an adequate sports betting service, which features a good range of betting sports. There is excellent value in the odds but this feature may not be obvious to the average player. However, it must be noted that Redbet offer more customer-friendly odds for the match winner in a football match. Big-staking customers will be aware of the decent odds. Regular customers are more likely to notice a modest welcome offer and the absence of ongoing promotions, live streaming and an average live betting interface. If the welcome offer is more generous and these features are introduced or improved, Redbet should attract more new customers who can benefit from the value in the odds.