Novibet is a traditional online bookmaker that was established in 2011. The operator is owned by Novigroup Ltd which is based in the Isle of Man. This online bookmaker is regulated by the UK Gambling Commission. The site is registered with the Independent Betting Adjudication Service (IBAS) that settles disputes between bookmakers and their customers in the United Kingdom. Novibet has relations with bodies that address problem gambling. The operator brings together traditional bookmaking expertise and the latest gaming technology to create an online betting site that provides an excellent gaming experience.
Banking is allowed in four currencies, including the US dollar even though players from the United States are restricted. The overall betting margin is above average and the margins for each sport are not the most competitive. The site is available for desktop computers and mobile devices. The minimum bet is £0.10 and the maximum bet varies depending on the sport and league. The most that can be won from one bet is £80,000. Customers have access to a full betting history across about 30 sports. The default odds format on the UK site is fractional but this can be changed to decimal or American from a pop-down menu.
Customers new to Novibet are entitled to up to £25 in the form of a matched free bet. This welcome offer is subject to the following Terms & Conditions:
The free bet amount is below average for this type of offer but the terms are transparent and achievable. Other betting apps have higher value welcome offers but this one from Novibet has reasonable restrictions which can be met in the available time.
Customers with Novibet using desktop computers and mobile devices can benefit from the following sport and event specific offer for current players:
At the present time there was also no app for iOS devices. However, iOS phones and tablets can be used to read the web application. The iOS app could be under construction and launched in the near future. There are no minimum requirements except for a browser that can read the Novibet site.
At the time of writing there was no app for Android devices. Android phones and tablets can be used to read the web application. The Android app could be soon under construction and launched in the near future. There are no minimum requirements except for a browser that must be able to read the Novibet site.
Mobile users require a suitable browser. The web app requires iOS 8 or later and Android Version 7 in order to read the web-based site. Customers can enjoy the Novibet app experience by adding the mobile site to the regular site. By visiting the Novibet Home Page on a mobile device users are taken to the mobile optimised version of the site.
The next stage of the process is to Add Shortcut On Home Page. The Novibet icon and link will then appear on the home screen of the mobile device. And the app is ready for depositing funds and betting. The Novibet mobile site mirrors the desktop version and offers a full range of sports and welcome offer and dynamic concessions for existing customers. Mobile optimisation has improved navigation to sports and events.
There is no Novibet app but that situation could change in the fullness of time. Mobile users can take advantage of the following features that are available on the desktop version of the website:
In-Play is the second option on the main menu on the Homepage which also features Sports, Casino, Live casino and Virtual Sports. Clicking the In-play option takes customers to the current live events. At the time of writing the most live events were related to football but tennis, basketball, volleyball and ice hockey were also featured. A schedule displays the upcoming live events.
Live streaming is not available but there is a visual representation of the progress of play. Each key event is counted and there are live statistics which are updated as the incidents happen. Betting is removed for a few seconds after a key event such as a goal in football or break of serve in tennis.
The cash out option with Novibet allows customers to generate a profit regardless of the final outcome of an in-play event. The facility is available for selected games and markets and single and multiple bets placed in pre-match and in-play markets count. Betting may be suspended when there is a significant incident and when the odds are not being offered bets cannot be cashed out.
Any bets placed using a free bet do not qualify. Cashed out bets do not count towards the rollover requirement of the welcome offer. There are delays in the processing of cashed out bets depending on the sport or market. The facility guarantees a profit or limits a loss before the bet expires.
Some bets have to be referred to the bookmaker for approval but Novibet has processes in place to ensure qualifying bets are accepted. The maximum bet will be accepted without referral to the Novibet trading department. When a bet is sent for approval it could be rejected and the maximum stake is offered or the bookmaker may suggest a lower stake at different odds.
There is an option for an all or nothing process whereby the bet is accepted or rejected and the stake appears as zero. In this case the trader will suggest an alternative bet which can be accepted or rejected. Novibet wants to take the bet but on their terms with regards the stake and odds.
The Novibet sportsbook displays sports in a popular list and in another list with an order methodology that is unclear. The sports are not listed in alphabetical order but the most bet on sports appear at the top of the main list and in leagues in the popular list. The main sports page also highlights the current live events and there is a rolling display of upcoming major matches, generally in football.
In addition to regular sporting events customers with Novibet can also bet on E-Sports, Politics and TV and Entertainment. Football, horse racing and tennis appear at the top of the sports list and these are the most bet on sports by customers in the UK. Below is more information about the markets on offer with these sports.
Horse racing is a relatively new addition to the Novibet sportsbook but customers in the UK expect a good service. At the time of writing the operator only covered racing in Britain and Ireland but meetings from other racing countries could be added in the future. For each race customers can see the trainer and jockey of each horse, the draw, recent form, weight and age. Board prices are available for the upcoming races but some later races only have the option to place bets at the Starting Price. There is no ante-post betting on major races in the future.
The main football page shows the most popular leagues which are usually the main leagues in England, Spain and Germany. Other leagues are displayed by country and there are also betting markets for the UEFA Nations League and 2022 World Cup. The most popular betting league is the Premier League in England.
There are about 100 betting options for each fixture under the headings of main, halves, goals, cards, specials and handicaps. Other bookmakers offer more betting markets which are more exotic but Novibet focuses on the most popular markets. The default odds format for football matches is fractional but decimal and American are odds also available.
Customer can bet on today’s matches on the ATP and WTA tours, Challenger tournaments and ante-post markets for the upcoming Grand Slams. The site displays the two-way match result market with a link to additional betting options. For each match there are less than 20 related markets which is a relatively small number. These markets are in the categories of match, handicap totals and set correct score. Customers can also place bets on there being a tie break or not for each set.
Customers with Novibet can use the following banking methods to deposit and withdraw funds:
Some deposit methods do not count for the welcome offer. There are no banking fees and deposits are immediate but withdrawals take a number of working days depending on the banking method. Other operators offer more banking options but the most popular methods can be used with Novibet.
Novibet has origins in Greece but the operation is now active in the UK and the rest of Europe. This is a new name for UK punters who mainly bet with the established and trusted brands. The UK Gambling Commission’s involvement suggests Novibet are a decent betting option and funds will be returned. The welcome offer is fair and easy to achieve and there are several dynamic offers for existing players. The registration process is easy so new customers can sign up, deposit funds and beginning betting in just a few minutes.
Novibet have now been trading for eight years and are proven in the competitive industry. Breaking into the UK market is difficult because of the dominance of the trusted brands. Novibet offers customers regular promotions; an extensive range of markets and multiple customer support options so is a good location for betting on sport, both in pre-match and in-play markets.