Fitzdares was launched online in 2005 after a long history of providing betting services in the UK. The purchase of Sunderland’s in 2016 gave the operator a fully functioning sportsbook. The site is promoted as being exclusive and customers join as a proposing member and the service is private.
The site is licensed and regulated by the UK Gambling Commission (UKGC) and operates under a different licence in Ireland. The core product is sports betting but customers can also play table games in a casino and live casino. Fitzdares have developed an app which allows potential customers to become members and the app replicates the website version of Fitzdares sports betting.
At the time of writing Fitzdares does not have a specific welcome bonus. However, when customers become proposing members they have access to special offers and competitions. The operator hosts events to which members are invited. Members also receive a 25% discount on a range of branded products. The approach is to create exclusivity but there are no special requirements to become a member by registering an account in the normal way with other bookmakers.
Fitzdares have focused on creating an excellent app which can be downloaded or installed from the website. It is very rare for a UK-facing bookmaker not to have a welcome bonus. Fitzdares attract customers through the branding and impression they offer a betting service for a limited number of customers. The operator also produces good value in the odds which compensates for a one-off welcome offer that provides a limited number of free bets.
Fitzdares also refrains from offering an extensive package of ongoing promotions. Some UK operators provide a range of general and sports and event specific offers for existing customers and other focus on the value in the welcome bonus. At the time of writing, Fitzdares offered just one ongoing sports promotion which is described here:
Existing customers can take advantage of this cash back offer on in-play tennis losses in line with the following Terms & Conditions:
This ongoing promotion does not actually provide free bets or bonuses. Customers must lose money from tennis in-play bets to qualify. The 10% cash back does not provide much compensation for losing from tennis in-play betting. Even to receive a refund of £100 an bettor will have to have lost £100 during a week. In fact, this promotion does little to attract new customers. Only customers who focus on in-play tennis betting may be interested. However, generally this cash back offer does not provide a great incentive to create an account and become a proposing member with Fitzdares.
Fitzdares have developed an excellent app for a range of mobile devices. Mobile users have access to special offers and competitions. The app also provides betting news and events which proposing members can attend. The app is fully functional and mirrors the website version of the service.
The app for iOS devices can be downloaded from the App Store. The iOS app is fully functional and provides all the account management and sports betting services available on the website. The app has a live chat facility that is rare for a mobile application. The download procedure is easy once the app has been located by entering ‘Fitzdares’ in the search facility.
The Fitzdares Android app can be downloaded from the Google Play Store because betting related apps have been allowed again since 2017. The operator is licensed in the UK which means the app can appear in Google Play. The download procedure is quick and the app is located by entering ‘Fitzdares’ in the search box.
The Fitzdares mobile app for Android and iOS devices and the mobile website provides customers with the following betting features:
Mobile customers with Fitzdares can cash out bets to guarantee a profit or limit the loss before the final outcome is known. Pre-match bets and bets placed earlier in an in-play event can be cashed out. The facility allows customers to profit from the match scoring going in line with the bet. It can also limit the liability when the scoring goes against the bet. The value of the cash out depends on the stake and odds of the original bet and the current odds when a customer makes a cash out request. It is insurance against the score going against the bet which potentially creates a losing bet from a winning position. An icon indicates whether a market can be cashed out.
Customers can bet on the winner of the next point in tennis which is a form of pulse betting. It is a short term market that can be repeated a number of times. Bets are settled immediately so the customer knows the account balance when the next short term betting opportunity arises.
Mobile customers with Fitzdares do not have access to a live streaming service. The live betting interface is basic and the site would need an upgrade before live streaming was possible. The focus is more on the value in the odds than the live coverage.
Mobile users with Fitzdares can place live bets across a number of sports. The most popular sports for in-play betting are football and tennis. The range of markets is a small sample of the betting options on offer before the match begins. There is no live streaming or graphical representation of the action. The amount of live match information is limited so overall there is room for improvement in the Fitzdares’ in-play service. Betting is suspended when something important happens and cash out betting is also taken down. Upcoming in-play events are listed below the current live matches.
Fitzdares does not offer any accumulator related offers such as money back for one loser or enhanced odds. However, customers can place singles and doubles, trebles and accumulators at combined odds. As selections are added to the Bet Slip the available bets appear. Customer can also combine a number of selections in system bets. Each leg must win for winning accumulators because they are single line bets. System bets combine options in singles, doubles, trebles and accumulators in a number of lines. All the selections do not need to win for a winning bet.
Create A Bet is Fitzdares’ version of Bet Builder. It is a customised betting service whereby users create their own multiple bet. In football the following markets can be combined:
The bet can include any number of these markets. As customers add more legs, the odds are updated. Some of these events are related so the full combined odds are adjusted downwards. These outcomes are not available in accumulators in the regular betting.
Customers with Fitzdares can select from 27 betting categories. The default odds format is fractional but this can be easily changed to decimal. In addition to the regular sports, there are betting markets for Politics, Virtuals and TV Specials. The range of sports is targeted at the UK and Ireland market.
GAA Hurling and GAA Football are Gaelic sports that are only played in Ireland. The sports menu includes horse racing and greyhounds which are niche betting sports in the UK, even though they are popular in other parts of the world, though not so in the rest of Europe. Here is some information about the most bet on sports in online betting.
Football is the second sport on the main sports menu after horse racing. The main football page shows Featured Competitions which are mainly domestic leagues and Cups in Europe. Featured Games are usually upcoming fixtures in the major leagues. The range of countries and leagues for football betting is limited. There are many more categories with other UK-facing bookmakers.
The most bet on league is the Premier League in England. Fitzdares displays the full time result for each fixture with a link to up to about 140 additional markets. These betting options appear under the following headings:
The match result three-way market is compiled with a betting margin of 103.49% which is considerably below the average. The logic of forgoing a welcome bonus now becomes clear because Fitzdares can afford to offer customers better value in the odds. Recreational players may not notice the small variances but big-staking players will be aware of the percentages.
Horse racing is the first category on the main sports menu which reflects its importance for customers with Fitzdares. It is a popular betting sport in the UK and Ireland where the operator is licensed and regulated. The site features betting for meetings in the UK, Ireland, United States, Australia, France, UAE, New Zealand and South Africa. Few other bookmakers cover the sport in as many locations which reflects the interest with bettors at Fitzdares.
However, the range of markets for each race is limited to win and each way. There is no forecast betting or more exotic wagers. Customers can bet on the unnamed favourite and second favourite at the Starting Price (SP). Fitzdares provides ante post betting on upcoming races. At the time of writing that included the championship races at the Cheltenham Festival and the Grand National. There are virtual races and Special bets for horse racing.
Fitzdares publishes betting for a wide range of tournaments. Customers can bet on matches from the ATP and WTA tours, the Challenger Tour and International Tennis Federation (ITF) events. The site displays the match result market with a link to no more than 16 other markets. The additional betting options include ser correct score, handicaps and totals. The two way match market is compiled with a betting margin of 105.93% which is well below average. Fitzdares offer excellent value in their tennis odds which is more important than bonuses for big-staking players.
The Fitzdares sports betting service includes markets in American Football, basketball, baseball and ice hockey. Betting is available from European leagues in the last three sports but the most popular competitions for betting are in the United States. The main US professional leagues for the four sports are huge for betting in the UK and Ireland.
Esports is a growth area in sports betting but Fitzdares currently do not offer any markets but this could change in future.
Fitzdares offers some betting on TV Specials and Awards.
The second option on the main menu on the Home Page is ‘Casino’. Clicking this link takes users to the F Club Casino which is the name of the facility with Fitzdares. The Lobby is a portal to the casino games with Fitzdares which appear in the categories of Live Games, Table Games and Games. The range of games includes roulette, blackjack, baccarat and several less popular games.
Customers can bet in the casino and live casino in several versions of these games. Customers use the one account to bet on sports and in the casino. There are no casino=specific welcome offers or ongoing promotions, other than those that are available for proposing members. Fitzdares does not offer any slots games in the casino or live casino.
Due to changes in licensing regulations set and monitored by the UKGC credit card deposits will be banned from September 2021. That leaves debit cards as the only banking option with Fitzdares. The minim deposit is £10 and the maximum deposit is £40,000. The minimum withdrawal is £10. Deposits are instant and withdrawal delays depend on the provider. Generally, there are no charges but some providers may impose a fee for carrying out the transaction.
At the time of writing customers with Fitzdares do not have a Live Chat option and there is no Help section. However, there is a live-chat service for sports betting matters. The only other forms of contact are an email form and generic email address. The app promotes responsible gambling with links to support bodies. Fitzdares is registered with the Independent Betting Arbitration Service (IBAS) which settles disputes between UK licensed bookmakers and customers.
Fitzdares operates under a valid SSL certificate which expires in September 2021. No dangerous treats or harmful applications have been identified. The site compiles with the stringent rules for trading and banking monitored by the UKGC.
Fitzdares has a long history in many guises of proving betting services to an exclusive membership. Since taking over Sunderland’s in 2016, the site has focused on exclusivity. Customers don’t join bit become proposing members. However, there does not seem to be limits to joining. Instead of free bets and promotions, customers get invited to events and get discounts on branded goods. Fitzdares has developed a niche in excusive betting and that attracts customers.
There are limitations in the number of sports and betting markets. The in-play interface has room for improvement and there is no live streaming. However, Fitzdares provides a positive betting experience at the higher end of the market. There are no major flaws and the lack of certain features has compensations in the form of excellent value in the odds.