This bookmaker is no longer accepting new players – please check out our list of mobile apps available for UK bettors.
ComeOn is a traditional online bookmaker that has been trading since 2009. The firm is owned by Co-Gaming Ltd. who are regulated and licensed by the Malta Gaming Authority. This company own 13 gaming brands which are mainly related to casino products so ComeOn is their first venture in sports betting. Users in Great Britain do so on a site licensed and regulated by the UK Gambling Commission.
This is one of the most trusted regulatory bodies in the industry and ComeOn’s licence suggests they are a reputable organisation. The operator has signed up with the Independent Betting Adjudication Service (IBAS) which looks at disputes between bookmakers and customers and gives a binding independent assessment of the issues.
New customer betting offers are something punters are super privileged in and should take full advantage of. Of course, we have seen a huge rise in a number of good bookies in recent years and one of the many ways that bookies compete with each other to attract customers is new customer bonuses. These are basically bonuses that you get if you are new and sign up for the site.
New customers with ComeOn can claim £10 in the form of a free bet. The welcome bonus is subject to the following Terms & Conditions:
The welcome offer is for a small value but it is a 100% matched bet bonus which is easily achievable. The odds and turnover requirements are fair which makes this a decent offer despite the relatively small amount involved.
There is also not a mobile app for iOS users but the desktop version is readable on iPhone and iPad devices. The mobile site is dully functional and offers all the features of the desktop site.
ComeOn does not currently have a mobile app for Android users but the website can be read in a mobile format on Android devices. The mobile version features all the functionality of the ComeOn website.
Even though there is currently no mobile app available for download to Android and iOS devices customers who can read the mobile version of the sire can take advantage of the following features:
In-play betting is now an important element of a sports betting service and ComeOn offers many live events across the most popular betting sports. At the time of writing most in-play events were related to football but other sports such as basketball, tennis and baseball had ongoing live betting events. Unlike some competitors ComeOn does not offer live streaming but there is a visual representation of the progress of play and live statistics which are updated during the match. The odds are taken down to be updated when there is a goal in football or other significant incidents.
One of the relatively new features of online betting is the cash out facility. This allows customers to trade their position on a bet which makes the process akin to laying bets with a betting exchange. The reasoning behind cashing out a bet is to take a profit during an in-play event with a definite profit even if the match and odds go against the bet. Bets placed in pre-match markets and during live coverage can be closed before the final outcome is known. Current bets can be fully or partially cashed out and the value depends on the original odds, stake and the current odds.
ComeOn is providing a service that is available with other online bookmakers and there is very little scope for differentiation. Some operators compete on bonuses but others try to attract business with good odds. ComeOn takes this process a stage further with odds boosts. These are generally for high profile football matches that are live on television. The enhancements usually amount to about 10% and they are for combinations over one or several fixtures. There are no staking requirements or maximum winnings so the odds boosts offer some value.
Sports is the first option on the main menu on the Homepage and the other choices are In-Play, Casino, live casino and Promotions. There is a search facility which can be used to locate a league r fixture. The Most Popular leagues are displayed prominently above a list of about 40 betting sports.
The sports menu includes the most popular betting sports in the UK and rest of Europa and some of the more obscure. In addition to regular betting sports ComeOn offers betting markets for virtual sports, E-Sports, politics and TV and entertainment specials. By the number of bets the three most popular sports are football, tennis and basketball. Here is more information about these sports:
Football is by far the most popular betting sport with ComeOn, in pre-match, in-play and ante-post betting. In all three areas the English Premier League attracts most bets and the highest turnover. ComeOn displays the three-way match result market for each fixture with a link to the additional markets which totals over 100. These related betting options appear under a number of headings, including totals, handicaps, scorers, cards and corners. Other bookmakers offer more markets but ComeOn focuses on the most popular and does not offer more exotic bets.
Tennis is the second most popular sport with customers of ComeOn. However, most bets are placed on in-play events because live betting lends itself to tennis. At certain stages in a match both players can be the favourite and underdog with ComeOn. The number of betting options is fewer than for a football match but the most bet on are the match results, totals, handicaps and correct score betting for the match and each set. The most significant incident is a break of serve which leads to odds changes during an in-play tennis match.
The US sports of ice hockey, baseball and American Football generate betting interest but basketball produces most bets and the highest turnover. Customers in Europe bet on domestic leagues and the Euroleague which is the equivalent of the Champions League in football. However, the NBA in the United States attracts most bets and the popular betting options include the match results, total points and handicaps. Player propositions for scoring and assists are also popular options in an NBA match.
The ComeOn site features the role of a cashier. There is a minimum deposit of £7 but ComeOn charges customers for depositing betting funds. Applying a fee for deposits is rare in the online betting industry and the charge is a disincentive to open an account. Payment methods include debit and credit cards, e-Wallets and Bank Transfer. Deposits are immediate but withdrawals take 2 to 5 working days. There are no charges for taking out funds and the only free deposit method is Bank Transfer.
Since being launched in 2010 ComeOn has been growing but it is still a relatively small operator compared to the trusted and established UK brands. Co-Gaming operates under European Union laws and regulations set by the Malta Gaming Authority. The site offers traditional bookmaking services and an in-play interface with daily events across several sports. The site also features a casino and live casino and there is a full range of virtual sports options. Despite being an international bookmaker players from several countries are not permitted but that is due to local laws and not any failing on the part of ComeOn.
ComeOn offers competitive odds over a good number of sports and leagues. However, charging for deposits and the lack of mobile apps and live streaming are negative aspects of the service. The pre-match and in-play options are impressive and ComeOn is a viable option. If the outstanding issues are addressed ComeOn will be in a better position to gain market share because the fundamentals are in place to provide a decent online betting experience. There are more things to like about ComeOn than the features that could be added at a later date.