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Bet Regal is a traditional online fixed odds bookmaker with a remote gaming licence and has traded since 2017. The operator is owned by The Regal Group which is located in Malta. The company is licensed and regulated by the Malta Gaming Authority. The UK operation is run by AG Communications Ltd. The site also has a license issued in Ireland and British customers use the site under the regulations and license of the UK Gambling Commission. Bet Regal have several remote gaming licenses which allows the company to offer online betting and gaming services. The Bet Regal casino is licensed by the Government of Curacao.

The operation is relatively young so there are no downloadable apps for Android and iOS devices. Most of the UK-facing brands offer customers iOS mobile betting on apps that can be found on the Apple Store. However, Google Play Store does not allow gambling related content. The absence of a downloadable Android app does not put Regal Bet at a disadvantage. No operator is allowed to promote an Android app so none exist. Users of both platforms can install the Regal Bet website on smartphones and tablets as long as the browser is mobile-optimised. The mobile version of the site is fully functional and replicates the desktop computer release.


New customers with Bet Regal can claim £10 in the form of a free bet. The welcome offer is a 100% matched bet bonus. The value of the free bet is the same as the value of the qualifying bet. Other UK operators offer more lucrative welcome bonuses. The bonuses range from £10 to £100 and the average is in the £40 area. So, the Bet Regal welcome offer compares unfavourably with others. Offering a free bet for £10 is not a huge incentive to create an account, deposit funds and bet.

The Bet Regal sign up offer is subject to the following Terms & Conditions:


One of the features of the UK online betting industry is the sport and event specific ongoing promotions that complement the welcome bonus. These promotions for current players are often related to the major fixtures in football which are shown live on television. Bookmakers boost the odds on a named player to score or one team to win the match with both teams scoring. Common generic promotions include acca insurance, enhanced accas and free bets. There are also a number of horse racing offers, including Best Odds Guaranteed (BOG), Non-Runner/No Bet (NRNB), odds boosts, refunds for not getting a run and extra payout places.


When an odds compiler creates prices for a sports betting market there is an inherent profit margin for the bookmaker. A simple calculation indicates the mathematical value in the odds and if that is over 100% the bookmaker has a theoretical edge. Bet Regal price some markets at 99% which means better payout for the customers. This concession applies to selected markets which are in major fixtures in football, American Football and other sports when there is a big event.


Registered customers are asked to predict the outcome of four football markets such as: match winner, half with most goals, total goals and first team to score. There is a daily competition each Saturday and Sunday. Any member who gets all four predictions correct will receive £100 in the form of an in-play bet token. There are no staking requirements and this is a free to enter promotion. Customers who qualify for the prize on both days will receive one token for £200.

The lower profit margins in selected matches are akin to odds boosts and enhanced odds. However, Bet Regal does not offer odds boosts across the sports betting product. Here is a sample of the odds value for the match winner of the three most popular betting sports: Football, Tennis, Basketball.

Bet Regal does not provide customers with a free bet club and the site does not feature a loyalty program. However, the BR Bot records a customer’s betting history and suggests future bets. This service uses machine learning to identify betting options that suit each customer’s history and profile. This is a unique feature that could appear on other sites in the fullness of time.


There are no downloadable apps for Android and iOS devices but mobile customers can install the website in a mobile format if the browser is optimised correctly. The Bet Regal mobile site is quick to install and easy to use. The mobile site can be loaded using a shortcut that can be installed on the phone’s desktop. The site is fully functional and has the following features:

  1. Desktop short cut.
  2. Easy to navigate.
  3. Efficient use of screen space.
  4. One account for mobile and desktop use.
  5. Welcome bonus of£10 in the form of a free bet.
  6. Ongoing promotions for existing customers.

As there are no downloadable apps, in terms of ease of use there is nothing to compare with the website app. However, the app works well without major delays and provides a positive mobile betting experience for Android and iOS platforms.

Betregal mobile website


The Bet Regal mobile website provides customers with convenient betting services which enhance the overall product. These features are common across the industry and are now expected. The major UK brands have the resources to promote these features which become familiar with the betting public. Smaller operators must follow suit or they will lose market share and Bet Regal have introduced these sports betting services:


‘Sport’ is the first option on the main menu of the Bet Regal Home Page. Markets are displayed in pre-match and in-play categories. At the time of writing, customers with Bet Regal could select live events from the following sports: football, tennis, basketball, ice hockey, volleyball and handball. There is a visual representation of the action and live match statistics. Betting is suspended after a key event such as a goal in football or break of serve in tennis. One glaring omission from the service is cash out betting and live streaming is also missing.


Mobile customers with Bet Regal are presented with a cash out option. However, this means withdrawing funds from an account and not closing bets before expiry. All the leading UK operators allow customers to close bets before the final outcome is known. The absence of cashing out bets puts Bet Regal at a disadvantage compared to major UK-facing betting brands. If Bet Regal launch a mobile app, one of the features could be cash out.


Bet Regal does not offer live streaming of sporting events. The operator does offer a live betting service which is described below. Several UK bookmakers do live stream football and tennis matches and horse racing. The smaller operators, such as Bet Regal, provide an animation of the progress of play and live match data which is updated during a live match. The Bet Regal live betting interface is not designed for live streaming which is unlikely to be introduced in the near future.


Bet Regal does not offer any accumulator based promotions such as acca insurance and enhanced accas. Customers can place multiple bets over a wide range of sports. Bets are settled based on combined odds. The operator does have maximum win limits which vary depending on the sport and market. System bets are combination bets that include singles, doubles, trebles and accumulators. In all accumulators returns are based on the stake and combined odds.


Customers with Bet Regal can place bets in markets that are akin to pulse betting. Bettors can bet on outcomes in the next minute or next five minutes. Typically the following events can be bet on in this form of betting: corner, card, penalty, free kick, goal kick and throw-in. Bets are settled on the time at which these events are awarded and not taken. Bets are settled quickly which means customers have access to any winnings and can turnover more bets.



Horse racing is suited to tote betting which is based on bets placed into a pool and winnings distributed depending on the weight of money for each horse. Bet Regal offers betting on meetings in the UK and Ireland and some major international races. The most popular bets are win and each way and Forecasts. However, customers cannot bet into tote pools. Bet Regal also offers ante post betting on major races at the Cheltenham Festival 2021 and Royal Ascot 2021 and individual races like the Grand National and Derby. The site does not feature any horse racing concessions such as Best Odds Guaranteed and Non-Runner/No Bet. The betting margins are about average in value.


Bet Regal offers betting on football competitions in over 50 countries. At the time of writing over 80% of the active betting markets related to football. There are betting options in pre-match, in-play and ante post betting markets. The most popular leagues are the English Premier League and Champions League. The most bet on markets are the three-way match winner after 90 minutes, handicaps and totals.

Customers with Bet Regal can bet on more speculative markets, like the correct score and first scorer. The operator issues odds on events in the next minute or five minutes. Football betting turnover should increase during Euro 2020, the next World Cup in 2022 and the Olympics. Football betting is by far the most popular market.


Cricket is a minor betting sport at Bet Regal and in Europe is just a niche sport in the UK. The site features pre-match, in-play and ante post betting for events in Twenty20, one day, domestic and Test match cricket. The most popular betting markets are the match winner, leading batsman and leading bowler. Cricket is suited to short term bets because of the nature of the sport. For example, customers with Bet Regal can bet on the number of runs in the next over. The most popular ante post events are the Ashes and the next World Cups in Twenty 20 and One Day Internationals.


Tennis is the second most popular betting sport with Bet regal. More tennis bets are placed during an event than in pre-match markets. Customers also like to place ante post on the winners of upcoming Grand Slam tournaments. The most popular tennis markets are the match winner, winner of a set, game handicaps and totals. Bert Regal publish odds for matches in the ATP and WTA tour events, Challenger tournaments and ITF events. Tennis is suited to live betting due to fluctuations in the scoring and the betting markets.


Bet Regal offers a limited range of betting for Esports events in the United States and Europe. The most popular betting markets are the match winner, total number of points and the map winner which is the equivalent of a set in tennis. Esports is a young person’s activity and offering betting may attract the younger generation to open an account, deposit funds and start betting.


Bet Regal offers odds on the following main leagues in the four professional US and Canada sports:

Across the four sports, the most popular betting markets are the money line, spread and totals. These markets are the equivalent of the match winner, handicap and totals in soccer. Most US markets express the odds in half goals or points to eliminate the tie and provide a definite outcome.


At the time of writing, Bet Regal offered odds on Dancing On Ice and the Christmas Number 1 in the UK. The site has featured betting on the US Presidential Election and the General Election and Brexit in the UK. The operator also offers betting on major chess tournaments.


The Bet Regal mobile app core product is sports betting. However, the app also features the following betting products:


The casino page displays games under the following headings:

New casino customers with Bet Regal can claim a 100% match deposit bonus up to £50. If the first deposit is £50, the new player can earn the maximum bonus. At the time of writing there were no ongoing promotions for casino players. The welcome bonus is complemented by an extensive range of table games. Customers can play roulette, blackjack and baccarat in a number of formats. The slots service includes some new titles and established favourites. The slots offer fixed prizes and progressive jackpots. The casino site features virtual horse racing.


The Bet Regal live casino offers about 20 table games with live dealers and croupiers. The ambience is created to replicate the experience in a bricks and mortar casino. The range of games includes several formats of roulette, blackjack and baccarat. The range of games is limited due to the cost of the studio and employing casino staff. Customers can interact with the staff who are all female. The Bet Regal live casino provides the glamour of a physical casino and encourages betting.


Bet Regal offers customers a limited range of deposit methods. The options include credit and debit cards and some e-Wallets but not PayPal. It’s uncommon for a bookmaker to charge a fee but some providers may impose a charge. The deposit limits are £10 to £5000 and the transactions are instant. The same limits apply to withdrawals but there are delays of 2 to 5 days, depending on the method. There can be restrictions on withdrawals if they are not requested using the original deposit method. Both banking processes are quick and straightforward.

Bookmaker payment methods


Bet Regal has a number of licenses but the most trusted provider is the UK Gambling Commission. This regulatory body is one of the most trusted and established in the industry. The UKGC has set high standards of compliance and can issue fines or revoke a licence if an operator abuses the system. Bet Regal has met the criteria for compliance in terms of free bets and promotions. The welcome offer is transparent and achievable and the ongoing promotions are clear and realistic in the time frames. Bet Regal have shown they are suitable for a licence.


Bet Regal was first granted a remote gaming licence in 2009 but the current operation was only launched in 2017. The existing site integrates sports betting and casino and casino games. The operation has a number of licenses and the main market is the UK and other parts of Europe. The location of the gaming license regulators suggests Bet Regal is secure and trustworthy.

At the time of writing Bet Regal is not involved in any sponsorships or promotions with other companies in the UK. However, the company is the official betting partner with Dundalk FC who play in the Irish League. Bet Regal is a member of the Independent Bookmakers Arbitration Service (IBAS). The site also has links with bodies that provide support to problem gamblers.


Bet Regal does not offer downloadable apps but the website can be installed on mobile devices. There have been speed issues which negate some of the positives. The welcome offer is for a modest amount and there are no sport specific ongoing promotions. The site’s major selling point is the value in the football odds. The operator offers excellent value in the match winner market and the low margins can make up for a lot of flaws. There is no cash out betting or live streaming but that is not a major issue when the football odds offer so much value.

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