Bet-at-home was launched in 2000 from Austria. Initially the core product was sports betting but a casino was launched in 2005 and poker appeared on the website one year later. The parent company is located in Malta and UK operations are licensed and regulated by the UK Gambling Commission. This is one of the most respected regulatory bodies in the industry and gaming in Great Britain is highly controlled and monitored.
The bet-at-home package of bonuses meets the compliance standards set by the Commission. Customers can access the service using desktop computers and mobile devices using Android and iOS technology.
At the time of writing there is no evidence of a bet-at-home welcome bonus on the UK site but affiliates are offering £10 in the form of betting vouchers when new customers register with a bonus code. This bonus complied with regulations set and policed by the Gambling Commission in the area of free bets and bonuses. The previous bet-at-home welcome offer was subject to the following Terms & Conditions:
The welcome bonus is only for a small amount but it is a genuine 100% matched deposit bonus because the value of the bonus is the same as the value of the deposit. Other operators offer more lucrative welcome bonuses but the qualifying rules are more restrictive. The bet-at-home welcome offer is transparent and easy to achieve in the timeframes. The odds restrictions are less stringent than with similar offers.
Mobile customers with bet-at-home are not presented with any mobile-specific offers. However, the mobile app is fully functional which means that any promotions that appear on the website apply for desktop computer and mobile users. It is rare for an operator to specifically award customers who open an account using a mobile app so bet-at-home are in line with the rest of the industry in this respect.
Bet-at-home are almost unique in that at certain times the operator does not have a welcome bonus or promotions for existing UK customers. A business decision has been made not to offer a welcome bonus and the operator competes in other ways. bet-at-home have been providing a sports betting service from the start of the century so will have built-up a loyal core base of customers. However, new players from other parts of the world can claim €50 in the form of a sign up bonus. The deposit and the bonus must be staked 4 times at odds of 1.7 or bigger before betting funds can be withdrawn. Customers from the United Kingdom cannot claim this bonus.
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At the time of writing Bet-at-Home had not launched a mobile app but this may change in the fullness of time. There is a web version that can be installed on your mobile device and the process is described below. All the major betting sports are easy to locate and mobile customers can place bets in the three types of market listed in the above section. The bet-at-home mobile website for iOS technology can be added in the form of a short cut on the Home Screen.
If you are looking for a dedicated betting app, see our list of the best betting apps.
The bet-at-home website can be installed on iOS and Android devices when users follow this step-by-step guide:
Players using the bet-at-home mobile app can benefit from the following betting services and features:
Customers using the bet-at-home mobile app for Android and iOS have quick access to all the best bets of the day and for the following day in pre-match markets. Even with much more live betting, most bets are placed pre-match than during the action across a majority of sports. The most bet on market is the winner of a match or fixture. This option usually includes the draw so it is a three-way market. Handicaps and totals are other popular pre-match bets and the more exotic options like correct score betting also generate plenty of betting interest.
The most bet on ante post markets are for the outright winner of leagues and competitions. Bet-at-home does not cover horse racing so there are no markets on future major races.
Customers with bet-at-home can use the in-play cash out facility to take control of their outstanding bets. The objective is to close a pre-match bet of bet placed earlier during a live betting event to ensure a known profit regardless of the final result. The bookmaker offers an amount and the bettor can partially or fully cash out the bet or reject the offer. Cashing out a bet allows customers to take advantage of the odds moving in favour of the bet. It also limits the potential loss when the event and the odds go against the bet.
The cash out value is based on the original odds and stake and the odds at the time of the request. The adjustment in the calculation works in favour of bet-at-home because the potential liabilities are reduced and can be controlled with less doubt. Customers like cashing out bets because some profit from an ongoing bet is guaranteed.
‘Live Betting’ is the second option on the main menu on the bet-at-home Homepage, after ‘Sports’. When the review was completed, there were about 40 current live events and most were related to tennis. During the regular football seasons in Europe, football dominates the live betting schedule. The most popular competitions for live betting with bet-at-home are the Premier League in England and the Champions League. There was also a huge amount of live betting interest during the 2018 World Cup but the tournament only takes place every four years. Customers do not have access to live streaming but they can view a graphical representation of the progress of play and refer to live match data. Betting markets are taken down after a key event such as a goal in football or break of serve in tennis but amended odds soon reappear.
‘Sports’ is the first option on the main menu of the bet-at-home Homepage. The screen looks busy with plenty of markets and information. Navigation is eased by links and markets. Customer can locate a sports bet by entering key words or phrases into a search facility box. Online betting news covers the main events of the day with a link to the markets associated with the events.
Sports betting highlights and last minute online bets make navigation to a specific match straightforward.
A list of the main betting sports is displayed below the search box. The sports are listed by the number of bets which means football, tennis and basketball are the most popular betting sports. All sports appear in an extended list and there are about 40 in total. In addition to the regular betting sports, customers with bet-at-home can also bet on Esports, virtual sports, Politics and TV and Film Specials. The sports bets appear under the titles of last minute, today’s and tomorrow’s bets.
There is no doubt that football is the most popular betting sport with bet-at-home. Matches in the English Premier League and Champions League attract a huge amount of betting interest. Betting is legal and regulated in some European countries which means there are potentially millions of bettors across the continent. Bets are placed in large numbers in pre-match, live and ante post football betting markets.
Bet-at-home displays the three-way match winner market for each fixture. There is a link to the additional markets of which there are up to 100 in total. The number depends on the importance of the match. The related betting options appear under the following headings:
Tennis is the second option after football in the main sports betting menu. It is the sport in which more bets are placed in the live environment than before matches begin. Bet-at-home offers odds for tournaments on the main ATP and WTA tours and other tournaments further down the pyramid. The most popular tennis bets are the match winner, handicaps and totals but correct set betting in games also generates plenty of betting activity. Customers can place ante post bets on the outright winner of upcoming Grand Slam tournaments and international team competitions.
Basketball is a popular betting sport in Europe but not in the UK where football dominates media coverage and betting. Customers with bet-at-home can bet on matches in the main European leagues and the NBA. The most bet on markets are the match winner, handicaps and totals. These markets are expressed in half which means the tie is eliminated and there will be a definite outcome. The winner of the NBA Championships and the Euroleague generate significant betting interest. Basketball is an Olympic sport so every four years betting activity increases.
Customers with bet-at-home can carry out banking transactions using debit and credit cards, e-Wallets, prepaid safe cards and Bank Transfer. The minimum deposit is £10 and there is no specific maximum. The minimum withdrawal is £10 and the maximum withdrawal is between £5,000 and £10,000 depending on the method. Deposits are instant and there are fees for card transactions. Withdrawals are from 24 hours to three days, depending on the method and service provider.
The fees and time frames are nothing exceptional and banking with bet-at-home is in line with industry standards. The delays and charges are not a disincentive to open an account.
Bet-at-home has been operating a sportsbook since 2000 so the company has a vast amount of experience in this area. However, the absence of a welcome offer and live streaming make for a challenging competitive environment. The operator is doing something right and they do not see the need for a welcome at this time.
On the surface there appears to be a number of negative aspects with the bet-at-home sports betting service. There is no welcome offer, downloadable app or live streaming. However, the operator still manages to trade and provide customers with a positive betting experience across sports and betting types.