32Red is a British owned traditional online bookmaker that is located in Gibraltar. In addition to sports betting, customers have access to a casino and live casino. The site began by focusing on casino games and the sportsbook was introduced in later years in response to the growth in web-based sports betting. The operator is licensed and regulated by the Government of Gibraltar and the UK Gambling Commission. Sports betting and casino players enjoy a package of promotions for new and existing customers. The site is available for users of PC’s and mobile devices, based on the latest operating software.
All customers with 32Red enjoy a 100% profit boost on the first in-play bet after registering and opening an account. This welcome offer is different to the rest because it is not based on making a deposit or placing a pre-match bet in the sportsbook. The qualifying bet must be on an in-play market and this offer is subject to the following Terms & Conditions:
This welcome offer is a genuine profit boost but there are no benefits if the first in-play net does not win. The scale of boosts means the extra return is about £10 at each level of the table. The offer is transparent and achievable but the value of the bonus is modest compared to some of the best new customer betting offers. Other operators offer bigger bonuses but the rules that must be followed to receive the bonus are more stringent. Customers must opt-in and choose the bonus with 32Red and some new players may decline that invitation.
There are gambling apps on iTunes which means the 32Red mobile app can be downloaded onto iOS devices like the iPhone and iPad. Mobile players search got ‘32Red’ on the app store and begin the download. The iOS app is also fully functional and is streamlined so that netting markets can be located with just a few taps.
The 32Red mobile app cannot be downloaded onto Android devices. There is no gambling related content on the App Store so this restriction applies to all gaming operators. However, the mobile version of the website can be installed which equates to a download. The 32Red Android app is fully functional and easy to navigate.
There is also a mobile version of the 32Red site. Mobile users require a suitable browser that is optimised for mobile betting. By visiting the 32Red Homepage on a mobile device users are directed to the mobile optimised version of the site. The next stage of the process is to Add Shortcut On Home Page. The 32Red icon and link will then appear on the home screen of the mobile device. The mobile version of the site is ready for depositing funds and betting. The mobile site has all the functions of the desktop version and is well presented and easy to navigate.
Players using the 32Red mobile app can benefit from the following betting services and features which are also elements of the PC version of the site:
In-play betting on mobile devices is popular with 32Red. ‘In-play’ is the first option on the main menu on the sports page. At the time of writing there were ongoing live events for nine sports, including football and tennis. In-play customers have access to live scoring and updated match data including the key events. Betting is suspended after a significant incident such as a goal, penalty or sending off in football or break of serve or end of set in tennis. The range of markets for each in-play event is a limited selection of the pre-match markets but all the main ones are covered, including the match winner, handicaps and totals.
Customers who place a pre-match bet or a bet earlier during an in-play event have the option to cash out the bet to take control of the potential profit or any damage from a loss. When a selection is added to the betslip a logo indicates if the market allows bets to be closed before the final outcome is known. Bets can be cashed out in the bet history or at the market level. A cash out value is presented and customers can either reject the offer or cash out the bet fully but not partially. The cash out value with 32Red depends on the original odds and stake and odds when the cash out is requested. The odds are adjusted to guarantee a profit regardless of the outcome.
Live streaming is available for a limited selection of sports and events. At the time of writing tennis, football and cricket in-play events could be streamed live. There is a delay of a few seconds and sometimes the odds move before an incident is shown. Customers are advised not to base any betting on live streaming and live data. Live streaming is only available when a customer signs in to an account. The coverage begins shortly before the start of the event and there is full coverage. Live streaming may be introduced for more sports in the fullness of time. Other bookmakers live stream more sports and events so 32Red should follow suit.
Horse racing is still a major betting sport with retail and online bettors in the UK but not so much in the rest of Europe. 32Red provides a good horde racing service which includes betting on meetings in the UK and Ireland and some international fixtures. Horse racing odds are displayed by the day’s meetings and in an ante post section. Customers can bet on future races, such as the championships races at the Cheltenham Festival and races like the Grand National over jumps and Derby on the Flat.
For the number of bets and betting turnover, football is easily the most popular betting sport with 32Red. Customers can bet on matches from about 200 leagues and competitions around the world. The English Premier League and Champions League generate most bets and the main domestic leagues in Europe are also popular. 32Red shows the three-way match winner market on the football page with a link to the related markets. There are over 300 betting options for the high-profile fixtures which appear under the following headings:
In terms of numbers few bookmakers offer a better football pre-match service. The sport also accounts for most bets placed in –in-play and ante post markets.
Tennis is another popular betting sports and 32Red has odds for the ATP and WTA tours, Challenger matches and ITF events. There are over 30 betting options for a typical tennis match under the headings of match winner, total games and sets and handicaps. There is also ante post betting on the upcoming Grand Slam tournaments and international team competitions. There is usually betting for the men’s and ladies’ singles but also doubles events on the major championships. Tennis is rare amongst betting sports with 32Red because more bets are placed on in-play markets than pre-match betting options.
32Red is a leading online casino but the qualities in that part of the operation have been replicated with the sports betting product. The site has few weaknesses and the package of promotions sit alongside a comprehensive range of pre-match, in-play, and ante post betting options for about 40 sports. 32Red is a good destination for sports.