BEST ODDS GUARANTEED OFFERS

A complete list of bookies with best odds guaranteed offers – rated & reviewed.

Best odds guaranteed is a promotion worth its weight in gold to serious sports bettors, those dedicated to earning a regular profit from their love of gambling. Best odds guaranteed can be applied to many different sports but is most used in horse racing and greyhound racing.

It is the act of getting the best possible price on your selection, regardless of when you backed it. Not all bookmakers offer best odds guaranteed and some make achieving the promotion more difficult than others. Our team have reviewed the best odds guaranteed deals from the best betting apps and sites and the article below acts as a quick guide to securing your share.

TOP 6 Bookies With Best Odds Guaranteed Offers Reviewed

William Hill

WILLIAM HILL BEST ODDS GUARANTEED

William Hill are a popular sports betting firm, offering a modern website and reliable mobile app. They were also one of the first to offer best odds guaranteed and this gave them the jump on many of their rivals. The great thing about William Hill is they offer best odds guaranteed on all UK and Irish horse racing.

If a bet on the greyhounds is more your thing, you’ll be delighted to learn you can also get best odds guaranteed on UK and Irish dogs. This offer is available on the site or mobile app.

William Hill Sign Up Offer

williamhill logo
BET £10 GET £30 FREE BETS
New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), promo code P30, free bet/player/payment method/country restrictions apply.
New customers who register, deposit & bet via Mobile only, min £10 stake, win only, min odds 1/2, free bets credited as 2 X £15 (30 day expiry), promo code P30, free bet/player/payment method/country restrictions apply. Show Less

Betway

BETWAY BEST ODDS GUARANTEED

Betway may not enjoy the same history and reputation as some of the other, more experienced betting sites included in this list but they do aim to make up for it by offering some of the best promotions around. To have any chance of matching the big boys, Betway knew they simply had to make best odds guaranteed available and we’re delighted to say they did just that.

Back a horse and take the price, if the SP is bigger, you’ll be paid out at the higher return. It works both ways. If the price at the time of the bet was struck is larger, that’s the odds you’ll get.

Betway Sign Up Offer

Betway Sports
UP TO £30 IN FREE BETS
New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply.
New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply. Show Less

Ladbrokes

LADBROKES BEST ODDS GUARANTEED

Ladbrokes are a traditional, London based sports betting firm with a history that can be traced back through the decades. They started with on-course betting at horse racing and greyhound tracks before evolving to open betting offices on every high street in the UK, as well as boasting a sleek and stylish mobile app and website.

Use the app to bet on any UK or Irish horse race on your phone or tablet and you’ll always benefit from best odds guaranteed. You can even watch the race live through a faultless live streaming service as no extra cost.

Ladbrokes Sign Up Offer

Ladbrokes
BET £10 GET £30 IN FREE BETS
18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply.
18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days.T&Cs Apply. Show Less

Paddy Power

PADDY POWER BEST ODDS GUARANTEED

Paddy Power are, perhaps, best known for their love of risky advertising and promotions. The kind of campaigns that have seen them ruffle a few feathers over the years. There can be no doubting the fact Paddy Power are deadly serious when it comes to offering customers the very best betting service, however.

That includes the top promotions and members will benefit from best odds guaranteed on horse racing and greyhounds. You can take advantage of this deal online or on selected races in any Paddy Power branded betting office. Standout of the best odds guaranteed bookmakers available today.

Paddy Power Sign Up Offer

Paddy Power
UP TO £10 RISK FREE BET (CASH REFUND)
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Debit or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Debit or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Show Less

Bet365

BET365 BEST ODDS GUARANTEED

Bet365 are an online only sports betting firm and this allows them to target a wider audience. The cash saved from not owning any betting offices has been transferred into running one of the best and most modern online betting services. The promotions tab is jam packed with special offers, deals and enhanced odds.

There you will also find the best odds guaranteed promotion and this is applied to all UK and Irish meetings, including best odds guaranteed Cheltenham Festival and Royal Ascot. You may even find best odds guaranteed on a selection of the best international races from around the world. One of the top best odds guaranteed bookies, including horse racing best odds guaranteed.

Bet365 Sign Up Offer

bet365_Sports_Logo_Large_539
UP TO £100 IN BET CREDITS
Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.
Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply. Show Less

BoyleSports

BoyleSports BEST ODDS GUARANTEED

Boylesports were one of the first bookmakers to offer best odds guaranteed on all UK and Irish racing and they have done nothing but progress and develop since then. Back a horse at Boylesports and take the price with confidence. If the SP is bigger, your returns will include the higher price.

If the odds at the time the best was struck is better than the SP, again, you get the more cash paid into your betting account. That works for both win and each-way bets. Register for an account today and benefit from best odds guaranteed as well as many other sports betting promotions.

BoyleSports Sign Up Offer

BoyleSports App
UP TO £25 FREE BET
Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. 18+. T&Cs apply.
Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. 18+. T&Cs apply. Show Less

How Does Best Odds Guaranteed Offer Work?

We know what best odds guaranteed is and how it works for horse racing and greyhound betting. It’s now time to take a closer look at how it works, using a case study. We will take bet365 and the Cheltenham Gold Cup as our example.

  1. Sign up or log in to bet365
  2. Click the horse racing tab and choose the race in question
  3. Click the odds of the runner you want to back to add it to your bet slip
  4. Add your stake and confirm bet
  5. Your bet slip will detail the odds available at the time the bet was placed
  6. If the bet wins you will be paid the returns due
  7. The odds the bet will be settled at depends on which is higher, time of bet or SP

Best Odds Guaranteed During Main Horse Racing Events

Best odds guaranteed is available on all UK and Irish horse racing through the bookmakers mentioned in our table near the top of our review. It is available on the day of the race with most normal events but, for the bigger meetings and festivals, such as the Cheltenham Festival, Grand National and Royal Ascot, you can expect this promotion to come into play a little earlier.

The reason for that is all major bookmakers are vying for your custom during the top races and meetings and, to stand out from the crowd, they must do something a little different. They must make offers and value you just can’t get with the competition. That’s why the likes of bet365, William Hill and Ladbrokes go best odds guaranteed on Cheltenham before many other betting firms. 

While most punters must wait until the day of the race, best odds guaranteed sometimes comes into play on the evening before the contest or even 24 hours in advance. When antepost betting turns to board prices, it could be live. Keep your eye out for that one if betting on the standout races and meetings. It’s something worth grabbing as it will make a difference to your returns.

Best Odds Guaranteed Common Terms & Conditions

As with most promotions and special offers made by online bookmakers, best odds guaranteed has certain terms and conditions attached. We always advise reading these in full before agreeing to take up any deal with your bookie of choice. With best odds guaranteed there’s nothing out of the ordinary in the small print and nothing designed to spoil your enjoyment of the promo. Some of the points to look out for include:

TOP 15 UK Bookies


Best Odds Guaranteed FAQ

Here is a selection of the most Frequently Asked Questions about best odds guaranteed offers:

Take a price when backing a horse or dog and if the SP is bigger, you’ll be paid out at the better odds.
As you would expect from a bookmaker dubbed The Bonus King, Betfred offer best odds guaranteed and have done for quite some time.
Best365, Boylesports, Unibet, Sportingbet.
Betfair have offered best odds guaranteed on all Premier League match winner bets in the past.

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