This bookmaker is no longer accepting new players – please check out our list of mobile apps available for UK bettors
MoPlay is a traditional online bookmaker that was launched in 2018. This firm is operated by Addison Global Limited, a company registered in Gibraltar. The service has been created with mobile betting in mind and the app is one of the best in the industry.
MoPlay is licensed and regulated by the Gambling Commission in Great Britain for customers in the UK. The operator is the global betting partner of Manchester United and Watford, football clubs who play in the Premier League in England. The bookmaker is also registered with IBAS, an independent body that makes decisions about disputes between bookmakers and customers.
The MoPlay range of products features Sports, Live Betting, Games, Live Casino and Virtual Sports. The site has a look and feel of a White Label operation which uses the interface, risk management procedures and odds compilation of a third party.
The main focus is the UK market which is dominated by trusted brands, such as bet365 that focus heavily on mobile betting who also offer retail betting to cash customers. The site is restricted in a number of countries and MoPlay is a new brand compared to the other established bookmakers. The features of the MoPlay are described in detail in this review.
Customers who register with MoPlay are entitled to a welcome offer of £30 in the form of free bets. The new customer bonus is subject to the following Terms & Conditions:
The value of the MoPlay welcome offer is below average for the sector as some new customer offers provide new users with £100 in the form of bet tokens. However, other firms only credit new customers with a free bet bonus up to £10. The MoPlay conditions are achievable and the rules are reasonably transparent. Cashed out bets, SP bets and forecast and system bets do not count as qualifying bets. The free bets cannot be used as qualifying bets for subsequent promotions. Overall, the terms are not too restrictive. The welcome offer applies for mobile and desktop users.
The mobile app for these devices requires iOS 9.0 or later and is compatible with iPhone, iPad and iPod touch. MoPlay Betting app features all the elements of the desktop version of the site. The app provides customers with the welcome offer, MyPlay personalised betting, odds upgrades and free bets and casino bonuses.
The betslip is always accessible which makes the betting process simple and fast. Casino betting and slots can also be accessed using the mobile app and the screens are easy to read.
The mobile app for these devices requires iOS 9.0 or later and is compatible with iPhone, iPad and iPod touch. MoPlay Betting app features all the elements of the desktop version of the site. The app provides customers with the welcome offer, MyPlay personalised betting, odds upgrades and free bets and casino bonuses.
The betslip is always accessible which makes the betting process simple and fast. Casino betting and slots can also be accessed using the mobile app and the screens are easy to read.
The following are among the standout features available to those who download the MoPlay app and register with the bookmaker:
In-play markets are immediately visible upon entering the MoPlay app, with sports including football, tennis and basketball featuring heavily. Live betting is now hugely popular, with the ability to bet on events once they are already underway being both exciting and potentially lucrative. Many in-play markets are joined by visually pleasing graphics, as well as useful statistics and information regarding the team and players involved.
Accessible via the “Open Bets” tab when logged into the app, MoPlay offer the ability to cash out on a large number of sports markets, putting customers in greater control. Both full and partial cash outs are available, with a proportion of the potential winnings being offered to those who are considering settling their bet before the completion of all events within it. A slider feature is available at times, allowing punters to decide the exact amount in which they wish to cash out for.
The volume of markets available at MoPlay makes accumulator bets all the more appealing, with this form of wagering quickly seeing the odds rise. Despite the bookmaker not offering any form of accumulator insurance offers, this should not deter punters from backing a range of teams and players on the same bet slip.
Bet £10+ at odds 1.50+, get 3 x £10 free bets, 7 day expiry, credited after first bet settles. Opt-in, 1 x new customer. Bet type, Free Bet restrictions and T&C’s Apply.
Along with their day-to-day horse racing markets, MoPlay also perform well when it comes to major events surrounding the sport, including both the Cheltenham Festival and Grand National. MoPlay Cheltenham markets are detailed and deliver some of the best odds in the industry, with app users being able to back their favourite runners and riders with both ante-post and pre-race bets.
MoPlay also offer a range of specific promotions surrounding such events, including increased places, faller insurance and price boosts. Even those with little interest in horse racing for the rest of the year are attracted to the Cheltenham Festival and Grand National, with the MoPlay app providing everything in which punters need.
Horse racing is an important sport for UK customers because it is the traditional betting sport in betting offices and large horse racing apps. MoPlay offers odds on racing in the UK and Ireland and international meetings. Bets can be placed before the race and best odds are guaranteed. Tomorrow’s fixtures are covered and there are a number of future markets for the major races and festivals.
Football is the most popular sport with MoPlay who offer betting on many leagues from around the world. Customers can bet on football in pre-match, in-play and ante post markets. The most bet on leagues are the domestic competitions in Europe but the biggest for betting is the Premier League in England. The site displays the three-way match winner market with a link to additional options. MoPlay offers customers about 160 football markets in the categories of main, goals, halves, players and corners. Ante post outright betting is available on many Cups and leagues and odds are updated after each round of fixtures.
Tennis is the third most popular betting sport at MoPlay. Customers can bet on matches on the two main tours, Challenger tournaments and ITF events. Tennis is popular for in-play betting ad more bets are being placed on mobile devices through the app. There are outright ante post odds for the upcoming Grand Slam tournaments. There are over 30 tennis markets under the headings of match, set and specials.
Despite not offering as many options as some of their competitors, those banking via the MoPlay app still have a variety of methods to select from. MoPlay deposit methods range from major credit and debit cards to PayPal, with almost all allowing for instant transactions. \
The MoPlay minimum deposit amount is set at just £5, with this amount rising to £12 for e-wallets such as Skrill and Neteller. Meanwhile, MoPlay withdrawal times are pleasing across the board, with punters receiving their winnings within between 24 hours and 5 business days. As well as this, there are no additional fees for MoPlay customers to worry about, meaning that users take home 100% of their earnings.
MoPlay are able to operate in the UK thanks to a license from the Gambling Commission, which goes some way to demonstrating their reliability and trustworthiness already. Meanwhile, SSL encryption technology is used on their app and website in order to ensure that all transactions are processed safely, with no risk of fraud or third party involvement. MoPlay also work with a number of leading gambling organisations, including Gambling Therapy and Sensible Play.
MoPlay has only been in operation since 2018 but the operator has a made an impact through partnerships with clubs playing in the English Premier League. The site offers many betting sports and markets in addition to casino and slots games. The mobile app is dully functional and provides a positive mobile betting experience.
MoPlay has enhanced its brand name thanks to their sponsorship deal with German Bundesliga club Hertha Berlin, while they also have deals in place with English Premier League sides Manchester United and Watford FC, demonstrating the progress in which they have made over recent times. Having only launched in 2018, it would appear that MoPlay will look to make further strides in this area in the near future.
MoPlay’s lack of experience within their industry certainly doesn’t across in their customer support, with members of staff being on hand 24/7 in order to deal with issues and answer questions. MoPlay customer service comes in the shape of telephone, email and live chat options, with the latter undoubtedly being the most efficient.
The MoPlay live chat feature allows punters to receive quick answers to questions, without the need to talk to anyone directly on the phone. Meanwhile, despite having been in operation for just a short period of time, MoPlay have generally received positive feedback in this area.
MoPlay is a good addition to the UK betting market but gaining market share will not be easy. The app is easy to use with an interface that makes mobile betting easy. The range of markets is excellent and the sign up bonus is clear and easy to claim. There are many in-play betting events each week. MoPlay is a decent sportsbook with odds and markets that compliment the welcome offer and dynamic bonuses. Deals with Premier League football clubs should help in the process of attracting customers.
Here is a selection of the most Frequently Asked Questions about MoPlay:
Yes, punters are able to communicate with members of the MoPlay support team 24/7 via telephone, email and live chat. Support agents are both knowledgeable and friendly too, which only enhances their work in this area.
Deposits can be made vis PayPal on MoPlay, with the minimum amount having been set at £12.
New customers at MoPlay are able to earn themselves £30 worth of free bets, with a £10 qualifying bet required in order to qualify.